Bayer
Bayer
Mediale Landmark
Helmut Jahn built the new company headquarters in 2007. This involved the decision to abandon the old high-rise. We were able to convince Bayer to transform this high-rise into a media landmark. To do this, the building was completely gutted and clad in a stainless steel mesh with integrated LEDs.
In order to mediatize such a large façade, "IlluMesh" was developed together with GKD in Düren. Front profiles with LEDs illuminate the stainless steel mesh, making video images possible at the given viewing distance.
A core made of green Macrolon was installed inside and is illuminated floor by floor. The concrete corners were painted blue and their illumination is also staged in sync with the content on the media façade.